Energy Saver News; WattBusters - WattBusters Super Bowl AD

Watch for the new WattBusters commercial during the Super Bowl on Sunday, February 6th. You can forget about Janet Jackson and Justin Timberlake. This year should be much more family-oriented since there aren't too many worries about Paul McCartney having a wardrobe 'malfunction' during halftime. Keep your eyes peeled to stay abreast of all the technological changes in energy savings products.

The WattBusters ad will be .025 seconds long at a cost of $2000. You'll have to watch closely.

It involves a zebra driving a shiny convertible through a muddy "mosh pit", wearing hip-hugging jeans, singing about some new medication while turning lights on all over the city with his magic lite beer bottle. We figured that the reference to 'lite' would be a massive incentive for the audience to hop right up and call WattBusters...

Seriously, the cost of a 30-second television ad during Super Bowl XXXIX is $2.4 million and that's just a wee bit steep for our blood. There are approximately 58 ad spots available and the game draws around 140 million viewers for all or part of the game. I guess if every viewer bought one $4 compact fluorescent bulb and left it on for 4 hours per day, in 5 years they would save over $2.2 billion, even after subtracting the cost of the bulb. I don't know how great our return on investment for a 30-second commercial would be, but I'm sure you'll save big time on any energy saving products.